G2 Vendor Directory

Salesforce Marketing Cloud vs. Relay Network

A side-by-side comparison based on G2 review data.

MetricSalesforce Marketing Cloud

by Salesforce

Relay Network

by Relay Network

Overall rating4.04.3
Review count4,85012
Ease of use7.98.7
Ease of setup7.78.4
Quality of support8.09.5
Meets requirements8.49.0
NPS33.74099141.666667
Small Business28.9%27.3%
Mid-Market46.9%36.4%
Enterprise24.2%36.4%
Total page views5,950607
Total LLM citations36,2722,635

Salesforce Marketing Cloud

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

Pros

  • Ease of Use
  • Automation
  • Integrations
  • Email Marketing
  • Features
  • Personalization

Relay Network

Relay is a secure content delivery channel that enables enterprises to reach and drive customers to action through a personalized, mobile experience, without requiring a login or download. By combining SMS with feed technology, Relay delivers tailored, action-oriented content directly to each customer in a scrolling feed, driving better outcomes across industries like healthcare, financial services, insurance, and life sciences.

Pros

  • Customer Support
  • Helpful
  • Customer Satisfaction
  • Communication
  • Engagement
  • Response Time