G2 Vendor Directory

Salesforce Marketing Cloud vs. Campaign Monitor

A side-by-side comparison based on G2 review data.

MetricSalesforce Marketing Cloud

by Salesforce

Campaign Monitor

by Marigold

Overall rating4.04.1
Review count4,850732
Ease of use7.98.8
Ease of setup7.78.8
Quality of support8.08.5
Meets requirements8.48.7
NPS33.74099137.658674
Small Business28.9%54.2%
Mid-Market46.9%32.0%
Enterprise24.2%13.9%
Total page views5,9501,018
Total LLM citations36,2729,363

Salesforce Marketing Cloud

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

Pros

  • Ease of Use
  • Automation
  • Integrations
  • Email Marketing
  • Features
  • Personalization

Campaign Monitor

Campaign Monitor by Marigold is an email marketing platform for marketers and solopreneurs who own campaign creation end to end. Alongside email it supports transactional email, signup forms, SMS, social and a website builder. Marketing Studio is its AI campaign generator, carrying a campaign from brief to finished asset in a single workflow. It has five components: - Email Workspace generates an on-brand email campaign tailored to a goal you select.

Pros

  • Ease of Use
  • User-Friendly
  • Easy Setup
  • User Interface
  • Intuitive
  • Easy Creation