G2 Vendor Directory

Newton vs. SplitMetrics Acquire

A side-by-side comparison based on G2 review data.

MetricNewton

by Affle

SplitMetrics Acquire

by SplitMetrics, Inc.

Overall rating4.64.8
Review count1150
Ease of use8.99.5
Ease of setup9.08.9
Quality of support9.19.9
Meets requirements8.79.4
NPS90.90909188
Small Business54.5%36.2%
Mid-Market27.3%44.7%
Enterprise18.2%19.1%
Total page views65553
Total LLM citations86958

Newton

Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more.

Pros

  • Customer Engagement
  • Efficiency Improvement
  • Audience Reach
  • Tracking
  • Reach
  • Time-saving

SplitMetrics Acquire

SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth.

Pros

  • Ease of Use
  • Features
  • Customer Support
  • Time-saving
  • Automation
  • User Interface