G2 Vendor Directory

Newton vs. Skai

A side-by-side comparison based on G2 review data.

MetricNewton

by Affle

Skai

by Skai

Overall rating4.64.0
Review count11296
Ease of use8.97.9
Ease of setup9.07.7
Quality of support9.18.5
Meets requirements8.78.2
NPS90.90909132.857143
Small Business54.5%25.0%
Mid-Market27.3%44.6%
Enterprise18.2%30.4%
Total page views65803
Total LLM citations8610,736

Newton

Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more.

Pros

  • Customer Engagement
  • Efficiency Improvement
  • Audience Reach
  • Tracking
  • Reach
  • Time-saving

Skai

Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal.

Pros

  • Ease of Use
  • Customer Support
  • Automation
  • Innovation
  • Reps Performance
  • Efficiency