G2 Vendor Directory

Newton vs. Pega Customer Engagement Suite

A side-by-side comparison based on G2 review data.

MetricNewton

by Affle

Pega Customer Engagement Suite

by Pegasystems

Overall rating4.64.6
Review count1110
Ease of use8.98.7
Ease of setup9.09.2
Quality of support9.19.4
Meets requirements8.79.8
NPS90.90909180
Small Business54.5%50.0%
Mid-Market27.3%30.0%
Enterprise18.2%20.0%
Total page views65136
Total LLM citations86105

Newton

Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more.

Pros

  • Customer Engagement
  • Efficiency Improvement
  • Audience Reach
  • Tracking
  • Reach
  • Time-saving

Pega Customer Engagement Suite

Pega's Customer Engagement Suite includes Pega Marketing to engage customers with real-time one-to-one marketing on any channel, Pega Sales Automation to intelligently guide sales professionals and streamline the sales process using AI, and Pega Customer Service to deliver end-to-end service across the entire customer journey. These applications leverage Pega’s proven AI via the Customer Decision Hub– our unified, always-on, customer brain.

Pros

  • Ease of Use
  • Decision Making
  • Journey Management
  • Customer Engagement
  • Workflows
  • Personalization