G2 Vendor Directory

Newton vs. Optmyzr

A side-by-side comparison based on G2 review data.

MetricNewton

by Affle

Optmyzr

by Optmyzr

Overall rating4.64.7
Review count11142
Ease of use8.98.8
Ease of setup9.08.9
Quality of support9.19.7
Meets requirements8.79.1
NPS90.90909182.222222
Small Business54.5%77.3%
Mid-Market27.3%19.1%
Enterprise18.2%3.5%
Total page views651,154
Total LLM citations8616,938

Newton

Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more.

Pros

  • Customer Engagement
  • Efficiency Improvement
  • Audience Reach
  • Tracking
  • Reach
  • Time-saving

Optmyzr

Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max.

Pros

  • Efficiency Improvement
  • Automation
  • Analytics
  • Efficiency
  • Time-saving
  • Optimization Algorithms