G2 Vendor Directory

Newton vs. Microsoft Advertising

A side-by-side comparison based on G2 review data.

MetricNewton

by Affle

Microsoft Advertising

by Microsoft

Overall rating4.64.3
Review count1113
Ease of use8.99.1
Ease of setup9.09.0
Quality of support9.18.0
Meets requirements8.78.2
NPS90.90909153.846154
Small Business54.5%30.8%
Mid-Market27.3%61.5%
Enterprise18.2%7.7%
Total page views65112
Total LLM citations86157

Newton

Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more.

Pros

  • Customer Engagement
  • Efficiency Improvement
  • Audience Reach
  • Tracking
  • Reach
  • Time-saving

Microsoft Advertising

Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.

Pros