G2 Vendor Directory

Newton vs. Luna from Unity

A side-by-side comparison based on G2 review data.

MetricNewton

by Affle

Luna from Unity

by Unity

Overall rating4.64.4
Review count1181
Ease of use8.98.3
Ease of setup9.08.6
Quality of support9.19.7
Meets requirements8.78.7
NPS90.90909164.102564
Small Business54.5%32.0%
Mid-Market27.3%57.3%
Enterprise18.2%10.7%
Total page views6558
Total LLM citations86195

Newton

Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more.

Pros

  • Customer Engagement
  • Efficiency Improvement
  • Audience Reach
  • Tracking
  • Reach
  • Time-saving

Luna from Unity

Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools.

Pros