G2 Vendor Directory

Adsterra Network vs. AdRoll

A side-by-side comparison based on G2 review data.

MetricAdsterra Network

by Adsterra

AdRoll

by NextRoll

Overall rating3.74.1
Review count14807
Ease of use7.98.5
Ease of setup6.48.6
Quality of support7.68.3
Meets requirements7.68.5
NPS30.76923136.989796
Small Business92.3%56.7%
Mid-Market7.7%35.5%
Enterprise0.0%7.8%
Total page views3642,729
Total LLM citations4,95012,393

Adsterra Network

Adsterra is a global adtech company and advertising network founded in 2013. The platform connects advertisers and publishers worldwide, providing solutions for traffic monetization and digital advertising campaigns. Adsterra partners with over 45,000 direct publishers, alongside more than 16,000 advertisers, affiliates, and media agencies spanning 248 GEOs. The company delivers a diverse selection of advertising formats, including Popunder, In-Page Push, Social Bar, and Interstitial ads, serving both mainstream and niche verticals.

Pros

  • Advertising

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.

Pros

  • Ease of Use
  • Ad Management
  • Campaign Management
  • Easy Setup
  • Customer Support
  • Targeting