AdRoll vs. Retargeting
A side-by-side comparison based on G2 review data.
| Metric | AdRoll | Retargeting |
|---|---|---|
| Overall rating | 4.1 | 4.1 |
| Review count | 807 | 13 |
| Ease of use | 8.5 | 8.4 |
| Ease of setup | 8.6 | 8.0 |
| Quality of support | 8.3 | 7.3 |
| Meets requirements | 8.5 | 8.8 |
| NPS | 36.989796 | 38.461538 |
| Small Business | 56.7% | 69.2% |
| Mid-Market | 35.5% | 23.1% |
| Enterprise | 7.8% | 7.7% |
| Total page views | 2,729 | 48 |
| Total LLM citations | 12,393 | 136 |
AdRoll
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.
- Ease of Use
- Ad Management
- Campaign Management
- Easy Setup
- Customer Support
- Targeting
Retargeting
Retargeting is an eCommerce marketing automation and personalization platform. This add-on tracks every action that your visitors are doing on your website in order to provide personalized messages aimed towards closing more orders, faster. This add-on provides user level analytics and enables key decision makers to improve each aspect of the buying funnel and discover pain points. You can uncover which of your site categories is more popular, which are your most loyal customers, and how long is your buying cycle.