G2 Vendor Directory

AdRoll vs. Rakuten Advertising

A side-by-side comparison based on G2 review data.

MetricAdRoll

by NextRoll

Rakuten Advertising

by Rakuten Advertising

Overall rating4.14.3
Review count80794
Ease of use8.58.2
Ease of setup8.68.6
Quality of support8.38.8
Meets requirements8.58.6
NPS36.98979654.83871
Small Business56.7%55.8%
Mid-Market35.5%25.6%
Enterprise7.8%18.6%
Total page views2,729654
Total LLM citations12,3934,886

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.

Pros

  • Ease of Use
  • Ad Management
  • Campaign Management
  • Easy Setup
  • Customer Support
  • Targeting

Rakuten Advertising

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc.

Pros

  • Helpful
  • Ease of Use
  • Affiliate Marketing
  • Advertising
  • Customer Support
  • Easy Setup