G2 Vendor Directory

AdRoll vs. Moloco

A side-by-side comparison based on G2 review data.

MetricAdRoll

by NextRoll

Moloco

by Moloco, Inc

Overall rating4.14.3
Review count80715
Ease of use8.58.1
Ease of setup8.67.9
Quality of support8.38.6
Meets requirements8.58.6
NPS36.98979650
Small Business56.7%33.3%
Mid-Market35.5%53.3%
Enterprise7.8%13.3%
Total page views2,729353
Total LLM citations12,3932,130

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.

Pros

  • Ease of Use
  • Ad Management
  • Campaign Management
  • Easy Setup
  • Customer Support
  • Targeting

Moloco

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore. * Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models.

Pros

  • User Interface
  • Account Management
  • Easy Integrations
  • Simple
  • Integrations
  • Time Management