G2 Vendor Directory

AdRoll vs. MGID

A side-by-side comparison based on G2 review data.

MetricAdRoll

by NextRoll

MGID

by MGID

Overall rating4.14.1
Review count80711
Ease of use8.59.4
Ease of setup8.610.0
Quality of support8.39.1
Meets requirements8.59.1
NPS36.98979645.454545
Small Business56.7%72.7%
Mid-Market35.5%27.3%
Enterprise7.8%0.0%
Total page views2,729171
Total LLM citations12,393544

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.

Pros

  • Ease of Use
  • Ad Management
  • Campaign Management
  • Easy Setup
  • Customer Support
  • Targeting

MGID

MGID's native advertising platform connects and intertwines global audiences through top-tier, verifiable publishers with highly engaged traffic.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Navigation Ease
  • Results
  • Results Performance