G2 Vendor Directory

Adobe Marketo Measure (formerly Bizible) vs. Hive

A side-by-side comparison based on G2 review data.

MetricAdobe Marketo Measure (formerly Bizible)

by Adobe

Hive

by Hive

Overall rating4.74.6
Review count147671
Ease of use8.49.2
Ease of setup7.99.3
Quality of support9.79.4
Meets requirements9.09.3
NPS83.80281778.320611
Small Business18.4%62.0%
Mid-Market70.7%27.4%
Enterprise10.9%10.6%
Total page views3901,809
Total LLM citations1,0226,945

Adobe Marketo Measure (formerly Bizible)

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

Pros

    Hive

    Hive is an all-in-one project management software platform that helps teams plan, collaborate, automate workflows, and deliver projects faster. Designed for organizations of every size, Hive combines powerful project planning, task management, team collaboration, and workflow automation tools in one customizable workspace. Whether you're managing marketing campaigns, product launches, creative projects, client work, or cross-functional initiatives, Hive adapts to your team's unique processes.

    Pros

    • Project Management
    • Ease of Use
    • Team Collaboration
    • Features
    • Organization
    • Task Management