Adobe Audience Manager vs. V12 Data
A side-by-side comparison based on G2 review data.
| Metric | Adobe Audience Manager | V12 Data |
|---|---|---|
| Overall rating | 4.0 | 4.1 |
| Review count | 28 | 43 |
| Ease of use | 7.9 | 7.8 |
| Ease of setup | 7.8 | 7.6 |
| Quality of support | 7.9 | 9.3 |
| Meets requirements | 8.5 | 7.6 |
| NPS | 32 | 45 |
| Small Business | 21.4% | 60.5% |
| Mid-Market | 10.7% | 23.3% |
| Enterprise | 67.9% | 16.3% |
| Total page views | 130 | 10 |
| Total LLM citations | 431 | 7 |
Adobe Audience Manager
Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.
V12 Data
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.