Adobe Audience Manager vs. Retable

Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.

Retable allows you to manage complex data in an organized and customized online database with its spreadsheet-like interface. It offers multiple views that provide real-time collaboration, data management, and simple reporting. Retable's real-time data management platform allows you to configure data from any device easily. It simplifies data management and collaboration with various column types and automation that can be created quickly without code. Retable gives the users control over data.