Adobe Audience Manager vs. Adform Integrated Advertising Platform
A side-by-side comparison based on G2 review data.
| Metric | Adobe Audience Manager | Adform Integrated Advertising Platform |
|---|---|---|
| Overall rating | 4.0 | 4.3 |
| Review count | 28 | 11 |
| Ease of use | 7.9 | 8.6 |
| Ease of setup | 7.8 | 8.6 |
| Quality of support | 7.9 | 8.9 |
| Meets requirements | 8.5 | 9.4 |
| NPS | 32 | 50 |
| Small Business | 21.4% | 54.5% |
| Mid-Market | 10.7% | 45.5% |
| Enterprise | 67.9% | 0.0% |
| Total page views | 130 | 197 |
| Total LLM citations | 431 | 445 |
Adobe Audience Manager
Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.
Adform Integrated Advertising Platform
The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets.