G2 Vendor Directory

Adobe Advertising Cloud vs. Innovid

A side-by-side comparison based on G2 review data.

MetricAdobe Advertising Cloud

by Adobe

Innovid

by Mediaocean

Overall rating3.74.1
Review count97384
Ease of use7.38.2
Ease of setup6.78.3
Quality of support7.89.1
Meets requirements8.08.5
NPS8.60215139.841689
Small Business28.9%16.0%
Mid-Market35.1%42.1%
Enterprise36.1%41.9%
Total page views228750
Total LLM citations1,3404,082

Adobe Advertising Cloud

Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints.

Pros

  • All-in-One
  • Integrations
  • Collaboration
  • Easy Integrations
  • Versatility
  • Features

Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Pros

  • Ease of Use
  • User Interface
  • Campaign Management
  • Ad Management
  • Intuitive
  • Features