Adaptive Media vs. Brand+ Marketplace (formerly Smaato)
A side-by-side comparison based on G2 review data.
| Metric | Adaptive Media | Brand+ Marketplace (formerly Smaato) |
|---|---|---|
| Overall rating | 3.2 | 4.4 |
| Review count | 11 | 13 |
| Ease of use | 7.9 | 8.0 |
| Ease of setup | 8.6 | 9.3 |
| Quality of support | 7.0 | 9.4 |
| Meets requirements | 7.5 | 8.0 |
| NPS | -36.363636 | 66.666667 |
| Small Business | 36.4% | 30.0% |
| Mid-Market | 36.4% | 60.0% |
| Enterprise | 27.3% | 10.0% |
| Total page views | 16 | 56 |
| Total LLM citations | 8 | 23 |
Adaptive Media
Adaptive Medias, Inc. is a full end-to-end platform solution for digital monetization.
Brand+ Marketplace (formerly Smaato)
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com