G2 Vendor Directory

Adaptify SEO vs. Surfer

A side-by-side comparison based on G2 review data.

MetricAdaptify SEO

by Adaptify ltd

Surfer

by Surfer

Overall rating4.94.8
Review count89546
Ease of use9.79.4
Ease of setup9.69.5
Quality of support9.99.5
Meets requirements9.79.4
NPS94.25287486.866792
Small Business97.6%92.9%
Mid-Market2.4%6.3%
Enterprise0.0%0.8%
Total page views1,3411,526
Total LLM citations4,13016,624

Adaptify SEO

Adaptify is an AI-powered SEO platform designed to automate the SEO process for agencies. The platform offers a three-step approach: creating a custom SEO strategy based on your business, competitors, and goals; automatically generating high-quality, long-form articles; and managing backlink outreach for high-quality PR backlinks. This tool could streamline your agency's SEO efforts by providing fast, AI-enabled content creation, competitive pricing, and guaranteed quality backlinks, aiming for a quick setup and rapid results.

Pros

  • Ease of Use
  • Content Creation
  • Easy Setup
  • Time Saving
  • Useful
  • AI Features

Surfer

Positive Surfer is an AI Visibility Platform that helps marketing teams become the definitive answer wherever their buyers search — across Google and AI search. It combines data, research-backed optimization, and a user-friendly workflow to grow brand visibility through content where buying decisions start to form. Surfer is used by in-house marketing teams, content marketers, SEO specialists, and agencies around the world to track, plan, write, and optimize content that gets ranked and cited by both search engines and LLMs.

Pros

  • Content Creation
  • SEO Optimization
  • Ease of Use
  • SEO Improvement
  • Time Saving
  • User-Friendly