G2 Vendor Directory

Adapt vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricAdapt

by Adapt

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.64.3
Review count2,793660
Ease of use9.28.7
Ease of setup9.18.6
Quality of support8.89.1
Meets requirements8.88.6
NPS72.50950649.467275
Small Business64.4%27.4%
Mid-Market28.1%57.9%
Enterprise7.4%14.7%
Total page views7721,457
Total LLM citations3,2819,026

Adapt

Adapt.io is your comprehensive lead intelligence platform, offering a suite of powerful tools designed to empower the sales and marketing teams to excel in their efforts. Our platform equips sellers and marketers with the means to generate new leads, personalize engagements, and implement a robust go-to-market strategy. Adapt has an extensive B2B database with over 150 million contacts and 30 million companies, all backed by robust and highly accurate data.

Pros

  • Ease of Use
  • Contact Information
  • Helpful
  • Lead Generation
  • Data Accuracy
  • Accuracy of Information

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful