G2 Vendor Directory

Adapt vs. Act-On

A side-by-side comparison based on G2 review data.

MetricAdapt

by Adapt

Act-On

by Act-On Software

Overall rating4.64.1
Review count2,7931,071
Ease of use9.28.3
Ease of setup9.18.0
Quality of support8.88.9
Meets requirements8.88.4
NPS72.50950641.456311
Small Business64.4%39.0%
Mid-Market28.1%49.4%
Enterprise7.4%11.6%
Total page views772974
Total LLM citations3,2814,432

Adapt

Adapt.io is your comprehensive lead intelligence platform, offering a suite of powerful tools designed to empower the sales and marketing teams to excel in their efforts. Our platform equips sellers and marketers with the means to generate new leads, personalize engagements, and implement a robust go-to-market strategy. Adapt has an extensive B2B database with over 150 million contacts and 30 million companies, all backed by robust and highly accurate data.

Pros

  • Ease of Use
  • Contact Information
  • Helpful
  • Lead Generation
  • Data Accuracy
  • Accuracy of Information

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful