G2 Vendor Directory

Act-On vs. WhatConverts

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

WhatConverts

by WhatConverts

Overall rating4.14.9
Review count1,071322
Ease of use8.39.3
Ease of setup8.09.3
Quality of support8.99.9
Meets requirements8.49.5
NPS41.45631193.730408
Small Business39.0%87.0%
Mid-Market49.4%11.8%
Enterprise11.6%1.2%
Total page views9741,969
Total LLM citations4,43210,374

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

WhatConverts

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.

Pros

  • Customer Support
  • Helpful
  • Ease of Use
  • Easy Setup
  • Positive Experience
  • Attribution Accuracy