G2 Vendor Directory

Act-On vs. Vanillasoft

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

Vanillasoft

by Vanillasoft

Overall rating4.14.4
Review count1,071740
Ease of use8.39.2
Ease of setup8.08.8
Quality of support8.99.0
Meets requirements8.49.1
NPS41.45631161.964039
Small Business39.0%59.7%
Mid-Market49.4%31.2%
Enterprise11.6%9.1%
Total page views9741,653
Total LLM citations4,4323,197

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

Vanillasoft

Vanillasoft is the only sales engagement software that has *built in* lead management and auto dialling. Its the best for fast-moving revenue teams. Most sales engagement tools orchestrate and automate communication channels, standardize workflows, cadences, and scripts, and provide reporting and analytics. But, most sales engagement software rely on external CRMs to manage lists, and external dialers to launch calls. Vanillasoft's sales engagement software has an embedded, native auto dialer.

Pros

  • Ease of Use
  • Intuitive
  • Simple
  • Time-saving
  • Lead Generation
  • Easy Setup