G2 Vendor Directory

Act-On vs. Pocus

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

Pocus

by Pocus

Overall rating4.14.4
Review count1,071134
Ease of use8.38.6
Ease of setup8.08.5
Quality of support8.99.3
Meets requirements8.48.7
NPS41.45631162.686567
Small Business39.0%6.8%
Mid-Market49.4%52.6%
Enterprise11.6%40.6%
Total page views974550
Total LLM citations4,4322,698

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

Pocus

For revenue teams suffering from manual GTM processes and data overload, Pocus is the AI sales intelligence platform that delivers 10x rep productivity and increased pipeline attainment. Pocus AI analyzes your accounts, finds the best opportunities, and tells reps exactly what to do next. Reps start each day with prioritized accounts and ready to execute plays. Leading companies like Monday.com, Canva, and LaunchDarkly use Pocus to generate over 70% of their pipeline and save reps 10+ hours every week.

Pros

  • Lead Generation
  • Time-saving
  • Time-Saving
  • Ease of Use
  • Efficiency
  • Helpful