G2 Vendor Directory

Act-On vs. PipeCandy

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

PipeCandy

by PipeCandy

Overall rating4.14.3
Review count1,07135
Ease of use8.39.3
Ease of setup8.09.3
Quality of support8.99.2
Meets requirements8.48.9
NPS41.45631154.545455
Small Business39.0%36.4%
Mid-Market49.4%54.5%
Enterprise11.6%9.1%
Total page views97438
Total LLM citations4,43242

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

PipeCandy

PipeCandy is a market intelligence platform with insights on a million+ eCommerce & D2C brands. CPG & D2C brand owners & eCommerce managers use our insights to track digital channels (D2C & marketplaces), category trends & consumer perceptions. Product managers of eCommerce, adtech & fintech use our data to build analytical applications. High performing sales teams at tech & 3PL companies use our data to do TAM research and to build relevant lead lists. We are Nielsen+ZoomInfo for eCommerce.

Pros