G2 Vendor Directory

Act-On vs. Pecan

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

Pecan

by Pecan.ai

Overall rating4.14.7
Review count1,07145
Ease of use8.39.0
Ease of setup8.09.0
Quality of support8.99.9
Meets requirements8.49.3
NPS41.45631185.714286
Small Business39.0%17.9%
Mid-Market49.4%56.4%
Enterprise11.6%25.6%
Total page views9741,289
Total LLM citations4,4322,639

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

Pecan

Pecan AI is a predictive analytics platform that helps business teams understand what’s likely to happen next, while there is still time to act. With Pecan’s Predictive AI Agent, teams can turn business questions into reliable predictions for use cases like customer churn, demand forecasting, and lifetime value, without relying on long, complex data science projects.

Pros

  • Ease of Use
  • Customer Support
  • Speed
  • Problem Solving
  • Machine Learning
  • Implementation Ease