G2 Vendor Directory

Act-On vs. Ortto

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

Ortto

by Ortto

Overall rating4.14.4
Review count1,071624
Ease of use8.38.9
Ease of setup8.08.8
Quality of support8.99.1
Meets requirements8.48.7
NPS41.45631158.196721
Small Business39.0%70.5%
Mid-Market49.4%27.1%
Enterprise11.6%2.4%
Total page views974720
Total LLM citations4,4324,808

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

Ortto

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

Pros

  • Ease of Use
  • Customer Support
  • Intuitive
  • Features
  • Integrations
  • Automation Efficiency