G2 Vendor Directory

Act-On vs. Lightcast Gazelle

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

Lightcast Gazelle

by Lightcast

Overall rating4.14.7
Review count1,07161
Ease of use8.39.1
Ease of setup8.09.3
Quality of support8.99.8
Meets requirements8.49.1
NPS41.45631185.245902
Small Business39.0%68.9%
Mid-Market49.4%23.0%
Enterprise11.6%8.2%
Total page views97467
Total LLM citations4,432108

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

Lightcast Gazelle

Gazelle.ai is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. Gazelle.ai represents a brand new approach to marketing and business development by focusing on leads that are active buyers of goods and services: Growth Companies. Deployed by users in more than 15 countries, Gazelle.ai has transformed the lead generation process. The days of static, un-intuitive list building are done. Engage with C-level decision-makers at the world’s fastest-growing companies.

Pros