G2 Vendor Directory

Act-On vs. iCapture

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

iCapture

by Cvent

Overall rating4.14.7
Review count1,071101
Ease of use8.39.4
Ease of setup8.09.1
Quality of support8.99.8
Meets requirements8.49.3
NPS41.45631184
Small Business39.0%14.3%
Mid-Market49.4%59.2%
Enterprise11.6%26.5%
Total page views974567
Total LLM citations4,4323,028

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

iCapture

Capture the conversations from trade shows and events with intelligent lead capture. iCapture is the fastest and easiest way to capture high-quality leads at a trade show and deliver them directly to your CRM & Marketing Automation Platform. Eliminate manual entry, capture better leads, and win more deals. Easy to use. Every event. Connected to your CRM.

Pros

  • Easy Integrations
  • Lead Management
  • Ease of Use
  • Integrations
  • Easy Setup
  • Lead Generation