Act-On vs. GTM Studio - Powered by ZoomInfo
A side-by-side comparison based on G2 review data.
| Metric | Act-On | GTM Studio - Powered by ZoomInfo |
|---|---|---|
| Overall rating | 4.1 | 4.5 |
| Review count | 1,071 | 3,513 |
| Ease of use | 8.3 | 9.0 |
| Ease of setup | 8.0 | 8.8 |
| Quality of support | 8.9 | 9.0 |
| Meets requirements | 8.4 | 9.1 |
| NPS | 41.456311 | 66.696113 |
| Small Business | 39.0% | 12.8% |
| Mid-Market | 49.4% | 63.2% |
| Enterprise | 11.6% | 24.0% |
| Total page views | 974 | 1,914 |
| Total LLM citations | 4,432 | 4,669 |
Act-On
Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.
- Ease of Use
- Customer Support
- Email Marketing
- Email Management
- Integrations
- Helpful
GTM Studio - Powered by ZoomInfo
Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market.
- Features
- Lead Generation
- Ease of Use
- Data Accuracy
- Data Quality
- Intent Data