G2 Vendor Directory

Act-On vs. GTM Studio - Powered by ZoomInfo

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

GTM Studio - Powered by ZoomInfo

by ZoomInfo

Overall rating4.14.5
Review count1,0713,513
Ease of use8.39.0
Ease of setup8.08.8
Quality of support8.99.0
Meets requirements8.49.1
NPS41.45631166.696113
Small Business39.0%12.8%
Mid-Market49.4%63.2%
Enterprise11.6%24.0%
Total page views9741,914
Total LLM citations4,4324,669

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market.

Pros

  • Features
  • Lead Generation
  • Ease of Use
  • Data Accuracy
  • Data Quality
  • Intent Data