G2 Vendor Directory

Act-On vs. G2 Marketing Solutions

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

G2 Marketing Solutions

by G2

Overall rating4.14.6
Review count1,0715,960
Ease of use8.39.3
Ease of setup8.09.1
Quality of support8.99.3
Meets requirements8.49.2
NPS41.45631177.413512
Small Business39.0%43.7%
Mid-Market49.4%37.6%
Enterprise11.6%18.6%
Total page views97430,493
Total LLM citations4,432130,091

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

G2 Marketing Solutions

G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business.

Pros

  • Ease of Use
  • Helpful
  • Authenticity
  • Customer Support
  • User Reviews
  • Reviews