G2 Vendor Directory

Act-On vs. DataFox

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

DataFox

by Oracle

Overall rating4.14.3
Review count1,07175
Ease of use8.39.1
Ease of setup8.07.7
Quality of support8.98.9
Meets requirements8.48.5
NPS41.45631156
Small Business39.0%24.0%
Mid-Market49.4%65.3%
Enterprise11.6%10.7%
Total page views974105
Total LLM citations4,432132

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

DataFox

DataFox was acquired by Oracle in October 2018. DataFox is a leading artificial intelligence (AI) data engine that continuously extracts company-level data and signals to elevate business performance across the enterprise. Enriching customer records with 70+ firmographic data points and 68 types of signals, DataFox allows you to infuse your workflows with trusted data and keep company data up to date forever. Using AI-sourced and human-verified company data, begin to profile and classify your customer base and expand your target market.

Pros

  • Helpful
  • Automation
  • Insights Value
  • Accurate Data
  • Data Accuracy