G2 Vendor Directory

Act-On vs. Correlated

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

Correlated

by Correlated Labs

Overall rating4.14.5
Review count1,07114
Ease of use8.38.8
Ease of setup8.08.6
Quality of support8.99.6
Meets requirements8.48.6
NPS41.45631178.571429
Small Business39.0%28.6%
Mid-Market49.4%71.4%
Enterprise11.6%0.0%
Total page views97481
Total LLM citations4,43238

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

Correlated

The first revenue expansion platform for sales teams. Correlated tracks thousands of data points to let you know when your accounts are ready for upsell, cross-sell or showing signs of churn. Now your reps will reach out to the right accounts at the perfect time using the best message.

Pros