G2 Vendor Directory

Act-On vs. Convertr

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

Convertr

by Convertr

Overall rating4.14.6
Review count1,07121
Ease of use8.38.4
Ease of setup8.08.2
Quality of support8.99.2
Meets requirements8.49.2
NPS41.45631180
Small Business39.0%19.0%
Mid-Market49.4%38.1%
Enterprise11.6%42.9%
Total page views974221
Total LLM citations4,432454

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

Convertr

Convertr is the enterprise data integrity layer that ensures clean, compliant and complete data flows across systems and teams to support AI-readiness. Global leaders like Microsoft, Oracle, Amazon, Stripe and HP use Convertr to improve data quality, accelerate operations and gain full transparency across their lead and data supply chains. Connect internal and external tools to ensure clean, compliant and complete data that gives marketers greater visibility and control over processes so they can run higher quality campaigns, more efficiently.

Pros

  • Data Quality
  • Lead Management
  • Lead Generation
  • Time Efficiency
  • Ease of Use
  • Time-saving