G2 Vendor Directory

Act-On vs. BreadcrumbsIO

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

BreadcrumbsIO

by BreadcrumbsIO

Overall rating4.14.3
Review count1,07123
Ease of use8.39.3
Ease of setup8.07.6
Quality of support8.99.3
Meets requirements8.49.1
NPS41.45631150
Small Business39.0%65.2%
Mid-Market49.4%34.8%
Enterprise11.6%0.0%
Total page views97433
Total LLM citations4,43243

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

BreadcrumbsIO

Breadcrumbs is a Revenue Acceleration platform with lead scoring at the core that allows you to uncover hidden revenue opportunities at the right time by turning up the volume on intent signals you already have in your database. Breadcrumbs aggregates a multitude of contact data (like demographics and activity) and pinpoints the exact moment when contacts are ready to buy, upsell, or churn - allowing you to target the right people for the right offer at the right time.

Pros