G2 Vendor Directory

Act-On vs. Abacus.ai

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

Abacus.ai

by Abacus.ai

Overall rating4.14.3
Review count1,07114
Ease of use8.38.2
Ease of setup8.09.5
Quality of support8.99.0
Meets requirements8.48.1
NPS41.45631153.846154
Small Business39.0%35.7%
Mid-Market49.4%57.1%
Enterprise11.6%7.1%
Total page views9741,077
Total LLM citations4,43218,578

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

Abacus.ai

Abacus AI is the world's best AI super assistant and general-purpose agent! Customers use Abacus AI as their AI control center from where they can create, deploy, and monitor AI agents. These agents can do any task from creating documents to automating workflows and complex decisions. We are leaders in agentic research, and our state-of-the-art AI agent, Abacus AI Agent, can create entire software systems, including vibe-code SaaS apps, from agentic templates. Thousands of AI-native businesses have been started on our platform!

Pros

  • Ease of Use
  • Artificial Intelligence
  • Automation
  • Time-saving
  • Features
  • Affordable