G2 Vendor Directory

Act-On vs. 6sense Revenue Marketing

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

6sense Revenue Marketing

by 6sense

Overall rating4.14.2
Review count1,0711,570
Ease of use8.38.3
Ease of setup8.08.0
Quality of support8.98.8
Meets requirements8.48.5
NPS41.45631146.238651
Small Business39.0%11.2%
Mid-Market49.4%51.8%
Enterprise11.6%37.0%
Total page views9745,552
Total LLM citations4,43230,868

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

6sense Revenue Marketing

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders.

Pros

  • Intent Data
  • Features
  • Ease of Use
  • Lead Generation
  • Buyer Intent
  • Insights