G2 Vendor Directory

Acquia Customer Data Platform vs. Salesforce Marketing Cloud

A side-by-side comparison based on G2 review data.

MetricAcquia Customer Data Platform

by Acquia

Salesforce Marketing Cloud

by Salesforce

Overall rating3.94.0
Review count864,850
Ease of use7.67.9
Ease of setup7.17.7
Quality of support7.58.0
Meets requirements8.48.4
NPS21.68674733.740991
Small Business48.8%28.9%
Mid-Market29.1%46.9%
Enterprise22.1%24.2%
Total page views2585,950
Total LLM citations34336,272

Acquia Customer Data Platform

Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.

Pros

    Salesforce Marketing Cloud

    Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

    Pros

    • Ease of Use
    • Automation
    • Integrations
    • Email Marketing
    • Features
    • Personalization