G2 Vendor Directory

Apex Loyalty vs. Ambassador

A side-by-side comparison based on G2 review data.

MetricApex Loyalty

by 360DRC Marketing Technologies Inc.

Ambassador

by Ambassador

Overall rating4.64.5
Review count1275
Ease of use9.28.8
Ease of setup8.88.0
Quality of support9.49.3
Meets requirements9.08.8
NPS66.66666770.666667
Small Business8.3%47.2%
Mid-Market25.0%44.4%
Enterprise66.7%8.3%
Total page views38351
Total LLM citations170

Apex Loyalty

Apex Loyalty is an award winning, api-driven loyalty platform to implement next generation end-to-end customer journeys both on channel (B2B) & consumer (B2C) side of your business. Trusted by companies around the globe (PepsiCo, BAT, Bridgestone, Royal Canin, SAB Miller and many more), Apex Loyalty offers an enterprise-ready yet fully customisable solution to deliver the correct loyalty mechanics for the success.

Pros

    Ambassador

    Ambassador is a customer activation and incentives platform built to help companies drive measurable growth through referrals, affiliates, incentives, and feedback, all tied directly to revenue. Ambassador 3.0 provides a unified system for activating customers and partners, capturing real feedback, and tracking outcomes back to attribution and ROI. With built-in automation and Hiro, Ambassador’s AI-powered feedback engine, teams can launch programs quickly, scale engagement efficiently, and understand exactly what is driving performance.

    Pros

    • Ease of Use
    • Customer Support
    • Referral Programs
    • Easy Setup
    • Referral Management
    • Helpful