G2 Vendor Directory

Ambassador

by Ambassador

75

Reviews

4.5

Star rating

#12

Rank in Employee Advocacy

Pros and cons

Pros

  • Ease of Use
  • Customer Support
  • Referral Programs
  • Easy Setup
  • Referral Management
  • Helpful

Cons

  • Learning Curve
  • Lack of Customization
  • Poor Usability
  • Complexity
  • Time-Consuming
  • Limited Customization

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Ambassador.

Page views and citations · Ambassador

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Ambassador.

Key stats

—

71

Small Business

10

Adoption by company size

SegmentShare of reviews
Small Business47.2%
Mid-Market44.4%
Enterprise8.3%

Quarterly history

QuarterReviewsStar rating
2024 Q464.6
2025 Q124.8
2025 Q244.8
2025 Q3134.2
2025 Q434.8
2026 Q124.5

Satisfaction ratings

Ease of Use8.8
Ease of Setup8.0
Quality of Support9.3
Meets Requirements8.8

What reviewers say

Effortless Scaling for Referral and Partner Programs

5.0

“It helps us scale and manage referral or partner programs without needing to manually track everything”

Affiliate Account Manager

Quick Setup with Great Payment Solutions

4.5

“I was very happy with how quickly they set up with us. It was about a three-day turnaround, which might be the fastest they've ever had. I also like the fact that they create a unique URL for us and handle the payment. I find the initial setup very intuitive; all we had to do was”

Verified reviewer

Made building a referral program easy

4.5

“The hard parts of building a referral program (tracking, payout) are now automated. Plus, we can see real results directly within the dashboard. The team has been great to work with.”

Growth Marketing Manager