G2 Vendor Directory

360 SMS APP vs. MSG91

A side-by-side comparison based on G2 review data.

Metric360 SMS APP

by 360SMS App

MSG91

by MSG91

Overall rating4.74.5
Review count81199
Ease of use9.39.0
Ease of setup8.99.2
Quality of support9.59.1
Meets requirements9.48.9
NPS78.7575.510204
Small Business60.3%67.1%
Mid-Market33.3%28.6%
Enterprise6.4%4.3%
Total page views4297,555
Total LLM citations1,08025,371

360 SMS APP

360 SMS App is a fully Salesforce- and Zoho-native, AI-powered messaging solution built to elevate digital engagement across 15+ communication channels. Trusted by 60k+ users across 100+ countries, 360 SMS has been helping businesses connect better for over a decade, with a 4.98/5 AppExchange rating backed by 1,200+ reviews. The app enables businesses to manage one-on-one conversations, bulk messaging, automated drips, surveys, and AI chatbots—directly within Salesforce records.

Pros

  • Salesforce Integration
  • User-Friendly
  • Ease of Use
  • Intuitive

MSG91

MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs.

Pros

  • Customer Support
  • Helpful
  • Ease of Use
  • Easy Setup
  • Staff Support
  • Easy Integrations