G2 Vendor Directory

360 SMS APP vs. Customer.io

A side-by-side comparison based on G2 review data.

Metric360 SMS APP

by 360SMS App

Customer.io

by Customer.io

Overall rating4.74.4
Review count81990
Ease of use9.38.5
Ease of setup8.98.2
Quality of support9.58.8
Meets requirements9.48.8
NPS78.7559.487179
Small Business60.3%59.3%
Mid-Market33.3%37.4%
Enterprise6.4%3.2%
Total page views4293,321
Total LLM citations1,08029,712

360 SMS APP

360 SMS App is a fully Salesforce- and Zoho-native, AI-powered messaging solution built to elevate digital engagement across 15+ communication channels. Trusted by 60k+ users across 100+ countries, 360 SMS has been helping businesses connect better for over a decade, with a 4.98/5 AppExchange rating backed by 1,200+ reviews. The app enables businesses to manage one-on-one conversations, bulk messaging, automated drips, surveys, and AI chatbots—directly within Salesforce records.

Pros

  • Salesforce Integration
  • User-Friendly
  • Ease of Use
  • Intuitive

Customer.io

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

Pros

  • Ease of Use
  • Automation
  • Features
  • Helpful
  • Customer Support
  • Automation Efficiency