G2 Vendor Directory

360 SMS APP vs. Braze

A side-by-side comparison based on G2 review data.

Metric360 SMS APP

by 360SMS App

Braze

by Braze

Overall rating4.74.5
Review count811,980
Ease of use9.38.6
Ease of setup8.98.0
Quality of support9.58.7
Meets requirements9.48.7
NPS78.7563.168724
Small Business60.3%19.9%
Mid-Market33.3%52.7%
Enterprise6.4%27.5%
Total page views4297,930
Total LLM citations1,08035,842

360 SMS APP

360 SMS App is a fully Salesforce- and Zoho-native, AI-powered messaging solution built to elevate digital engagement across 15+ communication channels. Trusted by 60k+ users across 100+ countries, 360 SMS has been helping businesses connect better for over a decade, with a 4.98/5 AppExchange rating backed by 1,200+ reviews. The app enables businesses to manage one-on-one conversations, bulk messaging, automated drips, surveys, and AI chatbots—directly within Salesforce records.

Pros

  • Salesforce Integration
  • User-Friendly
  • Ease of Use
  • Intuitive

Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.

Pros

  • Ease of Use
  • Intuitive
  • Customer Support
  • Features
  • Helpful
  • Automation