Upstart

#2 in Automotive Digital Retailing

San Mateo, CA

Products on G2

Total reviews

4.5

Avg. star rating

Upstart Auto Retail ranks #2 in Automotive Digital Retailing.
Upstart's 2 products span 3 categories on G2.
Small Business is the largest segment among reviewers, at 65.4%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Upstart's products.

Page views and citations · Upstart

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Gubagoo

1 switched

Key stats

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Small Business

2012

1,937

San Mateo, CA

Adoption by company size

Segment	Share of reviews
Small Business	65.4%
Mid-Market	30.8%
Enterprise	3.8%

Quarterly history

Quarter	Total reviews	Avg. rating

About Upstart

Upstart is a financial technology company that offers a lending platform powered by artificial intelligence. It aims to improve access to affordable credit while reducing the risk and costs associated with lending for banks and other financial partners. By utilizing AI models, Upstart evaluates potential borrowers based on a broad range of factors beyond traditional credit scores, such as education and employment history, to offer more inclusive and potentially lower interest rate loans. The platform is designed to streamline the borrowing process, allowing applicants to apply for personal loans online quickly and efficiently.