Apple
19
Reviews
4.9
Star rating
#11
Rank in Machine Learning
Pros and cons
Pros
- Ease of Use
- Reliability
- Quality
- Intuitive
- Technology Advancements
- Customer Support
Cons
- Expensive
- Limited Customization
- Expensive Subscriptions
- Difficulty for Beginners
- Difficult Navigation
- Not Intuitive
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
-100.0%
100
Small Business
1
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 78.9% |
| Mid-Market | 21.1% |
| Enterprise | 0.0% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q4 | 8 | 4.9 |
| 2026 Q1 | 3 | 4.8 |
| 2026 Q2 | 8 | 4.9 |
Satisfaction ratings
Ease of Use9.7
Ease of Setup9.8
Quality of Support9.6
Meets Requirements9.8
What reviewers say
HIghend UI/UX and a fullu Integrated Ecosystem
4.5
“Fully integrated ecosystem and UI/UX, extremely good looking products”
Simple, Reliable Apple Experience With Everything I Need
5.0
“The Apple hardware and software are simple to use and very reliable. They have all the functionality I need.”
Why Apple Makes My Everyday Tech Work Better Together
5.0
“What I like best about Apple is the seamless integration across all of its devices. Using iPhone, iPad, and Mac together makes everything feel connected and easy to manage, whether it’s messaging, syncing files, or switching between devices. The overall design, reliability, and u”