G2 Vendor Directory

Zuko Analytics vs. Smartlook

A side-by-side comparison based on G2 review data.

MetricZuko Analytics

by Formisimo

Smartlook

by Cisco

Overall rating4.74.6
Review count20874
Ease of use8.99.1
Ease of setup9.39.2
Quality of support9.69.0
Meets requirements9.09.0
NPS84.21052674.79092
Small Business50.0%85.3%
Mid-Market30.0%12.3%
Enterprise20.0%2.4%
Total page views90428
Total LLM citations965,472

Zuko Analytics

Zuko Analytics is a specialist form analytics and session replay platform operated by Formisimo Ltd. Zuko helps organisations understand where and why users abandon online forms and checkouts using field-level behavioural analytics, session replay and AI-powered analysis. Zuko replaced the original Formisimo analytics platform.

Pros

  • Ease of Use
  • Customer Support
  • Analytics
  • Features
  • Easy Setup
  • Insights

Smartlook

Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easily understand how customers precisely interact with their website and app by: - Watching recordings of every user, and seeing exactly what they see, down to the same resolution. - Using automatically tracked events generated within the website/app, from tapping a button to typing text.

Pros

  • Insights
  • Ease of Use
  • Analytics
  • User Interface
  • Free Usage
  • Value