G2 Vendor Directory

Zuko Analytics vs. Mouseflow

A side-by-side comparison based on G2 review data.

MetricZuko Analytics

by Formisimo

Mouseflow

by Mouseflow

Overall rating4.74.6
Review count20694
Ease of use8.99.0
Ease of setup9.39.1
Quality of support9.69.1
Meets requirements9.09.0
NPS84.21052671.676301
Small Business50.0%67.9%
Mid-Market30.0%22.9%
Enterprise20.0%9.3%
Total page views90559
Total LLM citations966,289

Zuko Analytics

Zuko Analytics is a specialist form analytics and session replay platform operated by Formisimo Ltd. Zuko helps organisations understand where and why users abandon online forms and checkouts using field-level behavioural analytics, session replay and AI-powered analysis. Zuko replaced the original Formisimo analytics platform.

Pros

  • Ease of Use
  • Customer Support
  • Analytics
  • Features
  • Easy Setup
  • Insights

Mouseflow

Behavioral Analytics for UX Friction & CRO (with MCP server and built-in AI insights) Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value.

Pros

  • Ease of Use
  • Insights
  • Heatmaps
  • Session Replay
  • Easy Setup
  • Helpful