G2 Vendor Directory

Zuko Analytics vs. Fullstory

A side-by-side comparison based on G2 review data.

MetricZuko Analytics

by Formisimo

Fullstory

by Fullstory

Overall rating4.74.5
Review count201,052
Ease of use8.98.5
Ease of setup9.38.6
Quality of support9.69.1
Meets requirements9.08.9
NPS84.21052670.667957
Small Business50.0%37.8%
Mid-Market30.0%43.9%
Enterprise20.0%18.3%
Total page views903,734
Total LLM citations9623,312

Zuko Analytics

Zuko Analytics is a specialist form analytics and session replay platform operated by Formisimo Ltd. Zuko helps organisations understand where and why users abandon online forms and checkouts using field-level behavioural analytics, session replay and AI-powered analysis. Zuko replaced the original Formisimo analytics platform.

Pros

  • Ease of Use
  • Customer Support
  • Analytics
  • Features
  • Easy Setup
  • Insights

Fullstory

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates.

Pros

  • Ease of Use
  • Insights
  • Customer Support
  • Helpful
  • Data Analytics
  • Session Replay