G2 Vendor Directory

Zoho DataPrep vs. dbt

A side-by-side comparison based on G2 review data.

MetricZoho DataPrep

by Zoho

dbt

by Fivetran

Overall rating4.24.7
Review count12209
Ease of use9.09.1
Ease of setup8.28.8
Quality of support8.69.0
Meets requirements9.09.3
NPS33.33333381.25
Small Business66.7%27.1%
Mid-Market25.0%56.5%
Enterprise8.3%16.4%
Total page views68780
Total LLM citations1014,329

Zoho DataPrep

Zoho DataPrep is an AI-powered ETL platform designed to move, prepare, and clean data for seamless data workflows — without writing code, managing multiple tools, or hiring a data engineering team. Most organizations juggle separate tools for data ingestion, cleaning, and delivery. DataPrep consolidates the entire data lifecycle into one platform: extract from 90+ sources, transform with 250+ no-code tools or Python Code Studio, and deliver to 30+ destinations including data warehouses and business applications.

Pros

    dbt

    dbt is a transformation workflow that lets data teams quickly and collaboratively deploy analytics code following software engineering best practices like modularity, portability, CI/CD, and documentation. Now anyone who knows SQL can build production-grade data pipelines.

    Pros

    • Ease of Use
    • Features
    • Automation
    • Transformation
    • Productivity Improvement
    • Data Quality